20080806

8/7-8/10- POP UP Sale

Pop-Up Sale

Thu Aug 7, 2008, 12:00 pm to Sun Aug 10, 2008, 7:00 pm EDT

170 Elizabeth St. btwn Kenmare & Spring

Behind the Name is producing a pop-up sale, bringing together a fresh group of NY and LA designers at a fraction of the retail cost. FORM will be offering its modern and luxurious dresses. In addition to the past season steals, there will be one-of-a-kind samples. LA-based Fremont will be offering their vintage-inspired tailored dresses, jackets, one-piece jumpsuits, breezy printed silk tops and dresses, as well as cotton separates. NY label Whistle & Flute will be featuring feminine silk blouses, tailored shorts, wide leg trousers, and must-have silk skirts. Knitwear label, AntoineDom screen-prints iconic black and white photographs onto drapey tanks and tees. 

Price points include:

FORM: dresses now $100, orig. retail $800

Fremont: cotton separates now $25, orig. retail $110; tailored dresses, jackets, and jumpsuits now $45, orig. retail $175-$295; silk tops now $35, orig. retail 
$245; silk dresses now $80, orig. retail $295

Whistle & Flute: silk blouses now $110, orig. retail $250; tailored shorts now $75, orig. retail $170; trousers now $115, orig. retail $274; silk skirts now $95, orig. retail $216

AntoineDom: tanks now $40, orig. retail $80; tees now $40, orig. retail $90

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