5/5/2012- HUGE pARTy on 26th in honor or #FRIEZEARTFAIR @artlog @GreyArea @STOYN #artyfarty FOOD, MUSIC, ART! FREE!

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pARTy on 26th St
for Chelsea Day May 5th
6-9pm, West 26th Street between 10th and 11th Aves.

On Saturday May 5th, the galleries along 26th Street are hosting a free, all-access street party to welcome visitors to the inaugural New York edition of the Frieze Art Fair (May 3–7), the new, must-attend event on the international contemporary art calendar. DJ Hannah Bronfman and band Dreamshow to perform.

Saturday May 5th has been designated Chelsea Day, a collateral Frieze event with neighborhood galleries staying open until 8pm. To create a festive community atmosphere, the galleries on 26th Street, along with Art Station and Friends of the High Line are throwing a block party, closing off West 26th Street between 10th and 11th Avenues from 6 to 9pm. With the block transformed into a pedestrian plaza, visitors are encouraged to explore the exhibitions on view in 26th Street’s 35+ participating galleries and project spaces—exhibition list, enjoy live music and congregate and linger while sampling culinary delights from the city’s top food trucks. Sponsors of the event include STOYN, ArtLog and Grey Area along with media sponsor ArtNet.

Hannah Bronfman, a celebrity DJ with that rare eclectic ear for party music, will keep the crowd percolating, while the cascading, soulful synthesizer sound of Brooklyn buzz band Dreamshow provides the live climax. The promise of surprise treats from STOYN ice cream and souvenir branded totes from ArtLog/Grey Area encourage visitors to thoroughly explore the block’s multilevel gallery addresses, while easy access to the Highline both helps flow and allows for a top-down view of the action.

We are proud to be collaborating on this project with Art Station, the innovators in art and promotion who are rapidly becoming known as New York’s most creative and stylish producers of pop-up exhibitions and events. With their expertise, the goodwill of the sponsors, the enthusiastic cooperation of the Friends of the High Line and the commitment of the participating galleries, the 26th Street Block Party promises to be one of the standout events of a packed art week and the start of a new Chelsea tradition.

For more information on participating galleries and sponsors, please visit www.partyon26st.com or contact Jane Cohan jane@jamescohan.com or 212-714-9500.

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