Need at ride to @friezeartfair ? @joefresh got you set up FOR FREE! HOLD DOWN A SPOT NOW!

Joe Fresh and Frame Section at Frieze New York

Friday, May 10th through Monday, May 13th, 2013

11am – 7pm

**Free admission with reservation**

The Joe Fresh brand, providing fresh fashion at a fresh price, is pleased to announce its support of the Frame section at Frieze New York 2013. Frame is dedicated to galleries established less than six years ago offering visitors and collectors the opportunity to make discoveries and see work by artists who may not previously have benefitted from an international platform to showcase their work.

This sponsorship demonstrates the brand’s commitment to the arts, not only supporting the efforts of Frieze but new talent and galleries featured in Frame. To experience the fair firsthand, New Yorkers can take advantage of the free shuttle bus service provided by the Joe Fresh brand during the fair’s run from May 10th-13th*. The shuttle will run to and from the 110 5th Avenue store and the fair entrance on Randall’s Island during fair hours. To secure a ride, each passenger must make a seat reservation at www.joefresh.com/shuttle starting Friday May 3rd. Each rider will receive an exclusive Joe Fresh tote, designed by fashion illustrator Tanya Ling, when they check in for their reservation.

To learn more about the Joe Fresh brand please visit joefresh.com. For more information about the shuttle service, please visit www.joefresh.com/shuttle. Also visit www.friezenewyork.com for information related to the art fair.

* Shuttle: Sign-ups begin May 3, 2013 and will run until May 13th, 2013 or until all seats per trip are reserved, whichever comes first. One rider, tote bag and ride per reservation. A confirmation page will be generated after signing-up and a reminder email will be sent the day prior to rider’s scheduled ride. No ticket/print-out required on day of ride. Bus organizers will have a list of riders for each trip. Riders are responsible for price of admission into the Frieze Art Fair. Admission price info available friezenewyork.com/visitors/tickets. Riders 16 years of age and under must be accompanied by an adult rider at all times. Pick- up and return trip drop-off will be at the Joe Fresh 110 Fifth Avenue location only. Organizers are not responsible for weather/traffic delays, cancellations, lost/stolen items, injury or death. Value of $18.